URL Shorteners for Your Marketing Use Cases
URL spinners greatly add to the success of your marketing. It is through short parsable URLs
generated out of long URLs that your audience can access your content. Short links are more exciting
within the social media marketing because the standard limited constant length often limits the
message. The benefit of bespoke URL shortener could be outlined as the possibility to provide a
customisation option to make the links produced fully branded, e.g. make them addressing the target
audience etc.
Increase CTR
Of course, shortened URLs will allow you to attract more clicks as their usage makes such links more
visually appealing and simpler to share. It is not a pleasure to escape such easy and clear links,
and users more frequently click on them. Even then a custom URL shortener can be taken a step
further and enables you to brand your links into attention, engaging and trustworthy links.
Monitor Campaign Metrics
Tracking the success of your links with the use of URL shorteners occurs in a myriad of ways. You
will be able to know the number of clicks on your links, geographical target providing the highest
traffic and their favorites in terms of content.
Create Branded Links
One can apply personal short links to the purpose of adding your logo into the URL i.e. it is more
apt as far as branding identity is concerned. The presence of branded links creates trust and
virality which, in its turn, inspire users to click through, share your content. Due to a shorter
(by design) URL, it is possible to create a memorable and homogeneous link to the brand-it is easy
to identify and remember.
Using the URL shorteners as a part of your marketing campaign contributes to the improvement of the
user experience, evaluation of the impact and, therefore, the amplification of the gain. The
subsequent step possesses its own unique URL shortener, it comprises, among others, elaborate
analytics, branded links and clear interface. The tip, it is better to not only employ them as part
of your strategy but make them effect a change in you proactively.