Most efficient URL Shortener Tool to be utilized in SEO and marketing in 2024

Published on: October 19, 2024 | Publisher: Webn Community

Alright, let’s talk about URL shorteners. You have likely seen them about- those short, clean-looking links instead of long, tangled ones. Perhaps you have even clicked on one or two of those like: web.in/xyz. But, did you realise that they do more than just make links pretty? yup! URL shorteners are extremely handy in marketing, SEO and simply making things clean and tidy.

Well, pour yourself a cuppa (or whatever it is that keeps you going), and we are going to discuss the finest URL shorteners in 2024, why they are important, and how you can make them work to your benefit. Never you mind-I would never make it hard and unfriendly or long-winded!

What Even Is a URL Shortener?

Suppose you had an ugly long link like this:

https://www.somewebsite.com/blog/this-is-a-really-long-url-with-lots-of-random-words-and-symbols-xyz

Now, that’s a mess, right? No one wants to copy, paste, or share something that long. Enter URL shorteners! These handy tools take your long link and turn it into something like this:

webn.in/shortlink123

Much better! Not only appearance, every little bit of shortened URLs can assist in tracking click rates, increase engagement and even your search engine optimization.

Why Should You Care About URL Shorteners?

The question that may occur to you is, ok, great, but "do I really need one?" Well, if you’re doing anything online—blogging, social media, email marketing, or even just sharing links with friends—URL shorteners can help in these ways:

They Make Links Look Good – No one likes an ugly, spammy-looking link.

Clicks & Performance – Track Clicks and performance to know the number of people who clicked your link and their origin.

Boost SEO (Yes, Really!) – Branded short links can improve trust and engagement, which helps SEO.

Completely Social Media Friendly – Short links are perfect to use on any social sites where character space comes at a premium such as Twitter.

More Share-able – Now you do not have to break links in an email or text!

Best URL Shortener Tool for 2024

Webn.in (The Classic Go-To)

If you want something quick and no-fuss, Webn is great. And you do not even need to register yourself just share your long link and in a minute you can have a short one.

Pros:

Clean, short links

Great analytics (see how your links are performing)

Free version available

There are custom aliases(e.g., webn.in/mycoollink)

No account required

Simple and free

Best suited to: Companies, marketers and social media experts.

Best for: marketers and social media experts.

If you’re just starting,or want something customize go with webn.in to keep it simple and easy.

Pro Tips for Using URL Shorteners

Whenever you can, use Custom Links – (e.g. yourbrand.link/sale) This link will appear much more legit than some random numbers and characters..

Track Your Performance – Make sure you keep track of how your links are performing. Find yourself not getting anyone to click? See what it takes to adjust.

Avoid some Free Shorteners Carefully -There are no guarantees that some of these free services are going to work in the long run. Stick with trusted names!

Employ Short Links as Advertisements, on Social – Short links are simpler to recall and shareable. share.

Don’t Overuse It – Too many shortened links can be taken as spammy, use these carefully.